Privacy Policy

1. Data we collect

During your interaction with the Specta website, different types of personal data may be collected — either through forms you fill out, when subscribing to our content, or automatically during your browsing session.

1.1 Contact forms and site analysis

When you fill out our contact forms or request a personalized site analysis, we collect essential information to identify your professional profile and offer an appropriate response to your needs.

1.2 Newsletter subscription

When subscribing to our newsletter, you opt to receive Specta content periodically. We collect minimal information, just enough to deliver our materials in a personalized and relevant way.

1.3 Automatic collection via cookies

During your browsing session, technologies such as cookies are used to automatically collect data. This information helps us understand visitor behavior and continuously improve the experience offered.

2. Use of cookies

Our site uses cookies for different purposes. On your first visit, you will see a banner that allows you to accept or reject all non-essential cookies.

3. Legal basis for processing

We process your data based on:

• Consent: when you choose to receive Specta communications or allow optional cookies.
• Legitimate interest: when responding to requests made by you.
• Contract performance or pre-contractual measures: in commercial or diagnostic interactions.
• Compliance with legal obligation: when required by authorities.

4. Data sharing

Your data is shared only with:

• • Partner platforms (CRM, email marketing, analytics and digital media)
• • Specta internal team
• • Authorities, if legally required

We always require third parties to commit to good security and privacy practices.

5. Retention and deletion

We store your data only for as long as necessary to fulfill the described purposes or until you request deletion. After that period, data is securely deleted or anonymized.

6. Your rights as a data subject

You may, at any time:

• • Confirm whether we process your data
• • Request access, correction or deletion
• • Revoke consents
• • Request portability or anonymization, where applicable

Requests should be sent to: contato@spectamarketingdigital.com.br

7. Information security

Specta adopts rigorous technical and administrative measures to protect the personal data it stores and processes. Access to information is restricted to authorized users and controlled based on permissions tied to each collaborator or partner status.

All data is stored in a secure environment with multi-level authentication, internal approval flows and access policies based on need and active ties to the operation.

8. Changes to this policy

We may update this Policy at any time. The most recent version will always be available on our website. We recommend that you check this page periodically.

9. Contact